Whether to educate consumers or be educated by them has plagued many industries, including the cannabis sector. While many Licensed Producers (LPs) have attempted to educate consumers on the importance of terpenes in cannabis flowers, it seems that potency remains a top priority for many. This is evident in the continued demand for high-potency flowers and infused pre-rolls.
The best approach to educating consumers is to listen and learn from them. Gather feedback and use it to improve and innovate products and services. By being open to new ideas and possibilities, the cannabis industry can consistently deliver the best experience to its customers.
The same can be seen in the dynamic cell phone industry, where market leaders have shifted time and time again as consumers seek out new and advanced technologies. This can also be seen in the failure of Microsoft’s efforts to educate consumers on the benefits of their windows phones, despite significant investment.
In conclusion, the key to success in the cannabis industry is to be educated by the consumers, not just to educate them. By staying attuned to the needs and wants of consumers, the industry can stay ahead of the game and maintain its competitive edge.