The cannabis industry becomes very competitive: There is way too much supply in the market. There are way too many regulations. There are way too many similar products on the market. The prices are dropping too fast.
New cultivars may offer you temporary solutions, but they will lift the boats of all cultivators sooner or later.
The medical market, if profitable, could be taken by the big pharmaceuticals.
The cosmetical market, if profitable, could be taken by the cosmetic giants.
The harsh realities victimize most LPs.
But you do not need to be victimized by whatever realities. Benefit from them!
Be innovative, be the winner!