The future state of cannabis ingredients
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Industrial Insight for Cannabis
Delve into a series of expert analyses on innovation, market trends, and evolving consumer preferences in the cannabis industry. This category offers valuable insights into the dynamic landscape of cannabis, highlighting breakthroughs in product development, emerging technologies, and the strategic implications of regulatory changes. Whether you’re a business leader, entrepreneur, or industry stakeholder, these posts provide actionable guidance to navigate market shifts, foster innovation, and meet consumer demands in this rapidly growing sector.
The commoditization of cannabis and the strategies
When most people think of commodities, they think of raw materials, such as petroleum, grains, juice, coffee, or cattle. However, any product market can become commoditized if there’s enough competition to eliminate the perception of differentiation. Let us redefine commodity. A commodity is a product the suppliers cannot differentiate or control the differentiation. For example,
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Market your product by what does not have
Differentiate your pre-rolls and pre-milled flowers by what you do not have In highly competitive markets, businesses face the challenge of differentiating their products and services from their competitors. In the cannabis industry, this challenge is amplified due to the growing number of players in the market. With cultivar, potency, and aroma becoming the norm,
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