People keep on talking about differentiating cannabis flowers with unique terpene profiles. Is that doable?
Let us ask two sets of questions:
1. What if consumers always looking for new flavors and never settle down on any specific terpene profile? How often can you be right on the new terpene profile/cultivar?
2. What if consumers settle down on a few terpene profiles? Can you differentiate your products with those terpene profiles? Is there any way to prevent other people from purchasing or breeding cannabis with a similar terpene profile?
Everything measurable can be copied. Not what you “have” makes your cannabis flowers constantly different.