Traditional HVAC only ensures the average temperature and moisture levels are correct over time and the whole space for your growing rooms. However, the outliers, i.e., the ABOVEs and the BELOWs, not the AVERAGEs, at specific times and specific areas, lead to low yield, low potency, high potency variations, and increased microbial loads. Generally. With

When most people think of commodities, they think of raw materials, such as petroleum, grains, juice, coffee, or cattle. However, any product market can become commoditized if there’s enough competition to eliminate the perception of differentiation. Let us redefine commodity. A commodity is a product the suppliers cannot differentiate or control the differentiation.  For example,

If you do not own a cultivar, you cannot differentiate your cannabis flower products by that cultivar. Even if you own an excellent cultivar, you can only differentiate your flower products during the commercial life of that cultivar, generally one year. SAD. Then, what can you do to differentiate your non-infused pre-rolls and pre-milled flowers

People keep on talking about differentiating cannabis flowers with unique terpene profiles. Is that doable? Let us ask two sets of questions: 1. What if consumers always looking for new flavors and never settle down on any specific terpene profile? How often can you be right on the new terpene profile/cultivar? 2. What if consumers

The belief that a high terpene content automatically equates to high-quality cannabis is a widespread myth in the industry. Many LPs may believe that if two cannabis flowers come from the same fresh batch, the one with more terpenes after processing is the superior choice, assuming that potency remains constant. However, this assumption is incorrect.

The composition of the aroma and flavor in cannabis smoking and vaporization is a result of two primary sources: inherent and heat-generated flavors. Inherent flavors result from the volatile compounds present in the plant or formulation, such as terpenes and flavonoids. In contrast, heat-generated flavors are generated during the heating process through oxidation and pyrolysis.

Quality in the cannabis industry can be understood through two main perspectives: compliance and consumption experience. ·       Compliance The compliance perspective refers to adherence to regulatory requirements, which encompasses essential elements such as testing, labeling, and packaging. It is imperative that all products comply with the regulations in the jurisdiction. ·       Consumption experience The consumption experience perspective

In highly competitive markets, businesses face the challenge of differentiating their products and services from their competitors. In the cannabis industry, this challenge is amplified due to the growing number of players in the market. With cultivar, potency, and aroma becoming the norm, businesses need to think creatively to set themselves apart. One strategy is